HANGDAKA, BRIAN (2022) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN WORD OF MOUTH TERHADAP CONSUMER BEHAVIOUR DENGAN MEDIASI CONSUMER ATTITUDE PADA PENGGUNAAN GOCAR DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.
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Abstract
This research was conducted with the aim of knowing whether there is an effects perceived usefulness, perceived ease of use, and word of mouth on consumer behaviour with mediation consumer attitude of Gocar user in Jakarta . The subjects of this study were 200 respondence lives in Jakarta. Sampling method was done by using purposive sampling method. This study uses data analysis with the Partial Least Square (PLS) approach in the form of the Smart-PLS version 3.3.3 application. The results of this study indicate that perceived usefulness have positive and significant effect on costumer attitude, perceived ease of use have positive and significant effect on customer attitude, word of mouth have positive and significant effect on consumer attitude, customer attitude as a mediating variable can mediate the relationship between perceived usefulness, perceived ease of use, and word of mouth on cuustomer behaviour. Penelitian ini dilakukan dengan tujuan untuk mengetahui apakah terdapat pengaruh perceived usefulness, perceieved ease of use, dan word of mouth terhadap consumer behavior dengan mediasi consumer attitude penggunaan Gocar di Jakarta. Subyek penelitian ini adalah 200 responden yang berdomisili di Jakarta. Metode pengambilan sampel dilakukan dengan metode purposive sampling. Penelitian ini menggunakan analisis data dengan pendekatan Partial Least Square (PLS) berupa aplikasi Smart-PLS versi 3.3.3. Hasil dari penelitian ini menunjukkan bahwa perceived usefulness berpengaruh positif dan signifikan terhadap costumer attitude, perceived ease of use berpengaruh positif dan signifikan terhadap costumer attitude, Variabel word of mouth berpengaruh positif dan signifikan terhadap costumer attitude, costumer attitude sebagai variabel mediasi dapat memediasi kaitan antara perceived usefulness, perceived ease of use, dan word of mouth terhadap customer behaviour.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 20 Jun 2022 03:01 |
| Last Modified: | 20 Jun 2022 03:01 |
| URI: | http://repository.untar.ac.id/id/eprint/36279 |
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