PENGARUH KEPERCAYAAN, NILAI YANG DIPERSEPSIKAN, DIFERENSIASI DAN KUALITAS PELAYANAN TERHADAP WORD OF MOUTH MARKETING PADA MAHASISWA UNIVERSITAS TARUMANAGARA DI JAKARTA

Turangan, Joyce A and Keni, Keni (2015) PENGARUH KEPERCAYAAN, NILAI YANG DIPERSEPSIKAN, DIFERENSIASI DAN KUALITAS PELAYANAN TERHADAP WORD OF MOUTH MARKETING PADA MAHASISWA UNIVERSITAS TARUMANAGARA DI JAKARTA. Karya Ilmiah Dosen. pp. 451-462. ISSN 2089-1040

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Abstract

This study aimed to examine the influence of trust, perceived value, differentiation and quality of service on word of mouth marketing on Tarumanagara University students in Jakarta. The population of this study was all students at the University of Tarumanagara in Jakarta, while the samples in this study were students of the Faculty of Economics batch 2008 - 2012. The non-probabilistic sampling method used in this study with the method of data collection is done by distributing questionnaires. The data is analyzed by applying multiple regression technique. The results showed that the differentiation and quality of service that is owned by the University of Tarumanagara have influenced the formation of word of mouth marketing, while trust and perceived value has no effect on the formation of word of mouth marketing on Tarumanagara University students.

Item Type: Article
Subjects: Karya Ilmiah Dosen > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Akuntansi
Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 10 Apr 2017 06:55
Last Modified: 10 Apr 2017 06:55
URI: http://repository.untar.ac.id/id/eprint/363

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