PENGARUH ATTRACTIVENESS, TRUSTWORTHINESS, DAN EXPERTISE TERHADAP PURCHASE INTENTION PADA SCARLETT WHITENING DI JAKARTA

VENTURA, CHRYSAN (2021) PENGARUH ATTRACTIVENESS, TRUSTWORTHINESS, DAN EXPERTISE TERHADAP PURCHASE INTENTION PADA SCARLETT WHITENING DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study aims to examine the effect of attractiveness, trustworthiness, and expertise on purchase intention at Scarlett Whitening in Jakarta. In this study, the population of the study was Scarlett Whitening customers in Jakarta and a sampel of 122 respondents was used using a non-probability sampling method with a convenience sampling technique. Data was collected using a questionnaire and the data was analyzed using PLS-SEM. The results of this study indicate that attractiveness does not have a positive effect on purchase intention while trustworthiness and expertise have a positive influencer on the purchase intention of Scarlett Whitening’s customers in Jakarta. Keywords : Attractiveness, Trustworthiness, Expertise, Purchase Intention. Penelitian ini bertujuan untuk meneliti pengaruh attractiveness, trustworthiness, dan expertise terhadap purchase intention pada Scarlett Whitening di Jakarta. Dalam penelitian ini, populasinya adalah pelanggan Scarlett Whitening di Jakarta dan digunakan sampel sebanyak 122 sampel dengan menggunakan metode non probability sampling dengan teknik convenience sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner dan data tersebut dianalisis dengan menggunakan PLS-SEM. Hasilnya ini menunjukkan bahwa attractiveness tidak memberikan pengaruh positif terhadap purchase intention sedangkan trustworthiness dan expertise memberikan pengaruh positif terhadap purchase intention pelanggan Scarlett Whitening di Jakarta. Kata Kunci : Attractiveness, Trustworthiness, Expertise, Purchase Intention

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 20 Jun 2022 03:51
Last Modified: 24 Jul 2023 08:39
URI: http://repository.untar.ac.id/id/eprint/36303

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