PENGARUH ATTITUDE DAN GREEN PERCEIVED VALUE TERHADAP PURCHASE BEHAVIOUR PADA KONSUMEN BURGREENS DI JAKARTA

JAPAR, CLARA ALVERINA (2022) PENGARUH ATTITUDE DAN GREEN PERCEIVED VALUE TERHADAP PURCHASE BEHAVIOUR PADA KONSUMEN BURGREENS DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

Green business was first introduced in the world around the end of the 20th century to increase awareness of environmental issues, which then encouraged consumer purchase behavior awareness of green products or environmentally friendly products. The purpose of this study was to determine the effect of attitude, green perceived value on purchase behavior. This research is a quantitative research, using a questionnaire as a data search medium and the scale used is the Likert scale. This study uses 200 samples taken through Burgreens consumers in Jakarta. The results show that attitude and green perceived value have a positive and significant effect on purchase behavior. Keywords: attitude, green perceived value, purchase behaviour.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 20 Jun 2022 03:54
Last Modified: 20 Jun 2022 03:54
URI: http://repository.untar.ac.id/id/eprint/36305

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