PENGARUH BRAND IMAGE, SERVICE QUALITY DAN PERCEIVED PRICE TERHADAP REPURCHASE INTENTION PADA PELANGGAN JNE DI JAKARTA BARAT

AVELINO, NICHOLAS (2022) PENGARUH BRAND IMAGE, SERVICE QUALITY DAN PERCEIVED PRICE TERHADAP REPURCHASE INTENTION PADA PELANGGAN JNE DI JAKARTA BARAT. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study aims to determine the effect of brand image, service quality, and perceived price on repurchase intention of JNE customers in West Jakarta. The number of samples used in the study were 79 respondents. The sampling method used non-probability sampling with technique purposive. Data collection techniques using questionnaires distributed online through google form. The data analysis method in this research is Structural Equation Modeling (SEM) which is processed with the help of SmartPLS software version 3.3.3. The results of the study concluded that brand image has a positive and insignificant effect on repurchase intention, service quality has a positive and insignificant effect on repurchase intention and perceived price has a positive and significant effect on repurchase intention. Penelitian ini bertujuan untuk mengetahui pengaruh brand image, service quality, dan perceived price terhadap repurchase intention pada pelanggan JNE di Jakarta Barat. Jumlah sampel yang digunakan dalam penelitian adalah 79 responden. Metode pengambilan sampel menggunakan non-probability sampling dengan teknik purposive. Teknik pengumpulan data dengan menggunakan kuisioner yang disebarkan secara online melalui google form. Metode analisis data dalam penelitian ini adalah Structural Equation Modeling (SEM) yang diolah dengan bantuan software SmartPLS versi 3.3.3. Hasil penelitian menyimpulkan brand image berpengaruh positif dan tidak signifikan terhadap repurchase intention, service quality berpengaruh positif dan tidak signifikan terhadap repurchase intention dan perceived price berpengaruh positif dan signifikan terhadap repurchase intention.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 21 Jun 2022 08:46
Last Modified: 21 Jun 2022 08:46
URI: http://repository.untar.ac.id/id/eprint/36447

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