PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN TRUST TERHADAP REPURCHASE INTENTION PELANGGAN APLIKASI SHOPEE FOOD DI JAKARTA

JONATHAN, NICHOLAS (2022) PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN TRUST TERHADAP REPURCHASE INTENTION PELANGGAN APLIKASI SHOPEE FOOD DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

The purpose of this research was to determine whether or not perceived ease of use, perceived usefulness and trust influence the repurchase intention of Shopee Food application customers in Jakarta. This study used a non-probability sampling technique as a sample selection technique, while convenience sampling was used to determine the sample. The number of sample respondents was 100 respondents. The questionnaire was distributed via google form to respondents who had used the Shopee Food application and lived in Jakarta. By using the smartPLS software, this research showed that perceived usefulness and trust have a positive influence on repurchase intention. While perceived ease of use has no effect on repurchase intention. Keywords : Perceived Ease Of Use, Perceived Usefulness, Trust, Repurchase Intention. Tujuan dari penelitian adalah untuk mengetahui apakah perceived ease of use, perceived usefulness dan trust berpengaruh atau tidak terhadap repurchase intention pelanggan aplikasi Shopee Food di Jakarta. Penelitian ini menggunakan teknik non-probability sampling sebagai teknik pemilihan sampel, sedangkan untuk menetapkan sampelnya menggunakan convenience sampling. Jumlah sampel responden sebanyak 100 responden. Kuisioner disebarkan melalui google form kepada responden yang pernah menggunakan aplikasi Shopee Food dan tinggal di Jakarta. Dengan menggunakan software smartPLS penelitian ini menunjukkan bahwa perceived usefulness dan trust memiliki pengaruh positif terhadap repurchase intention. Sedangkan perceived ease of use tidak memiliki pengaruh terhadap repurchase intention. Kata kunci : Perceived Ease Of Use, Perceived Usefulness, Trust, Repurchase Intention.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 21 Jun 2022 08:48
Last Modified: 21 Jun 2022 08:48
URI: http://repository.untar.ac.id/id/eprint/36448

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