VALENTINA, NOVIA (2022) PENGARUH FINANCIAL LITERACY, HERDING BEHAVIOR DAN OVERCONFIDENCE TERHADAP INVESTMENT DECISION. Skripsi thesis, Universitas Tarumanagara.
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Abstract
In 2021, the growth Indonesian capital market has increased by almost twice than a year before. Eventhough the society has started to aware and acknowledge about investation,, not all investors could decide the right decision in investing. This study examines the impact of financial literacy, herding behavior and overconfidence on investment decision. This study used 184 respondents which is woman investors domiciled in Jakarta. Samples obtained through purposive sampling technique in which respondents must meet the criteria to invest in the capital market for at least 1 year and make transactions at least 2 times. This study collects data by distributing questionnares via google form and the data was measured using a Likert scale and analyzed by using software SmartPLS version 3.3.3. The results obtained in this study are financial literacy has a positive effect on investment decision, herding behavior has a positive effect on investment decision and overconfidence has a positive effect on investment decision. Indonesia mengalami kelonjakan investor pada tahun 2021 sebanyak hampir dua kali dari jumlah investor sebelumnya. Meski investasi mulai digemari oleh masyarakat namun tidak semua investor mampu mengambil keputusan yang tepat dalam berinvestasi. Penelitian ini meneliti pengaruh dari financial literacy, herding behavior dan overconfidence terhadap investment decision. Penelitian ini menggunakan sebanyak 184 responden yang merupakan investor wanita yang yang berdomisili di Jakarta. Sampel diperoleh melalui teknik purposive sampling di mana responden harus memenuhi kriteria telah berinvestasi di pasar modal selama minimal 1 tahun dan melakukan transaksi sebanyak minimal 2 kali. Penelitian ini mengumpulkan data dengan membagikan kuesioner melalui google form dan data diukur menggunakan skala Likert dan dianalisis dengan menggunakan software SmartPLS versi 3.3.3. Hasil yang didapatkan dalam penelitian ini adalah financial literacy berpengaruh positif terhadap investment decision, herding behavior berpengaruh positif terhadap investment decision dan overconfidence berpengaruh positif terhadap investment decision.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 21 Jun 2022 08:57 |
| Last Modified: | 21 Jun 2022 08:57 |
| URI: | http://repository.untar.ac.id/id/eprint/36453 |
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