PENGARUH EASE OF USE, SECURITY, DAN REPUTATION TERHADAP BEHAVIORAL INTENTION PENGGUNA GRAB CAR DI JAKARTA

YOSVARA, YANGHAN (2022) PENGARUH EASE OF USE, SECURITY, DAN REPUTATION TERHADAP BEHAVIORAL INTENTION PENGGUNA GRAB CAR DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

The purpose of this study was to examine the effect of Ease of Use, Security, and Reputation on Behavioral Intention of Grab Car users in Jakarta. The data collection technique used is a questionnaire with Google Form which is distributed through various social media platforms. The number of samples in this study were 200 respondents who were Grab Car users who lived in Jakarta. The results of this study prove that Ease of Use has a positive but not significant effect on Behavioral Intention, Security has a positive and significant effect on Behavioral Intention, and Reputation has a positive and significant effect on Behavioral Intention. Keywords: EASE OF USE, SECURITY, REPUTATION, BEHAVIORAL INTENTION. Tujuan dari penelitian ini adalah untuk menguji pengaruh Ease of Use, Security, dan Reputation terhadap Behavioral Intention pada pengguna Grab Car di Jakarta. Teknik pengumpulan data yang digunakan ialah kuesioner dengan Google Form yang disebar melalu berbagai platform media sosial. Jumlah sampel pada penelitian ini sebanyak 200 responden yang merupakan pengguna Grab Car yang berdomisili di Jakarta. Hasil dari penelitian ini membuktikan bahwa Ease of Use berpengaruh positif namun tidak signifikan terhadap Behavioral Intention, Security berpengaruh positif dan signifikan terhadap Behavioral Intention, dan Reputation berpengaruh positif dan signifikan terhadap Behavioral Intention. Kata kunci: Ease of Use, Security, Reputation, Behavioral Intention.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 30 Jun 2022 08:01
Last Modified: 30 Jun 2022 08:01
URI: http://repository.untar.ac.id/id/eprint/36686

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