PENGARUH ENVIRONMENTAL CONCERN, ATTITUDE, SUBJECTIVE NORMS, PERCEIVED BEHAVIORAL CONTROL DAN AVAILABILITY TERHADAP PURCHASE OF GREEN SKINCARE PRODUCTS DENGAN INTENTION TO PURCHASE SEBAGAI VARIABEL MEDIASI

KARTIKA, YENI (2022) PENGARUH ENVIRONMENTAL CONCERN, ATTITUDE, SUBJECTIVE NORMS, PERCEIVED BEHAVIORAL CONTROL DAN AVAILABILITY TERHADAP PURCHASE OF GREEN SKINCARE PRODUCTS DENGAN INTENTION TO PURCHASE SEBAGAI VARIABEL MEDIASI. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study aims to examine the effect of environmental concerns, attitudes, subjective norms, perceived behavioral control and availability on purchase of green skin care products with intention to purchase as a mediating variable. The purposive sampling method is used by distributing online questionnaire with a sample of 180 respondents, and then processed by using smartPLS-SEM. The results of this study showed that environmental concerns, attitudes and perceived behavioral control can affect the intention to purchase green skincare products, while subjective norms and availability cannot affect the intention to purchase green skincare products. Intention to purchase green skincare products can affect the purchase of green skincare products. In addition, intention to purchase green skincare products mediated the effect of environmental concern and attitude on the purchase of green skincare products. Keywords: environmental concern, attitude, subjective norms, perceived behavioral control, availability, intention to purchase, purchase of green skincare products. Penelitian ini bertujuan untuk menguji pengaruh environmental concern, attitude, subjective norms, perceived behavioral control dan availability terhadap purchase of green skincare products dengan intention to purchase sebagai variabel mediasi. Metode purposive sampling digunakan dengan menyebarkan kuesioner secara online dengan sampel sebanyak 180 responden, yang kemudian diolah menggunakan smartPLS-SEM. Hasil dari penelitian ini menunjukkan bahwa environmental concern, attitude dan perceived behavioral control dapat mempengaruhi intention to purchase green skincare products, sedangkan subjective norms dan availability tidak dapat mempengaruhi intention to purchase green skincare products. Intention to purchase green skincare products dapat mempengaruhi purchase of green skincare products. Selain itu, intention to purchase green skincare products dapat memediasi pengaruh environmental concern dan attitude terhadap purchase of green skincare products. Kata kunci: environmental concern, attitude, subjective norms, perceived behavioral control, availability, intention to purchase, purchase of green skincare products.

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	30 Jun 2022 08:02
Last Modified:	30 Jun 2022 08:02
URI:	http://repository.untar.ac.id/id/eprint/36687

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