SEPTIANI, HELIZA (2021) PENGARUH STRATEGI KOMUNIKASI TERPADU TERHADAP KINERJA PENJUALAN PT. ENAGIC INDONESIA. Masters thesis, Universitas Tarumanagara.
Text
Cover_Heliza Septiani_117201008.pdf Download (9kB) |
|
Text
Lembar Persetujuan_Heliza Septiani_117201008.pdf Download (159kB) |
|
Text
Abstrak_Heliza Septiani_117201008.pdf Download (5kB) |
|
Text
Daftar Isi_Heliza Septiani_117201008.pdf Download (139kB) |
|
Text
Daftar Pustaka_Heliza Septiani_117201008.pdf Download (143kB) |
Abstract
Integrated communication strategy is a marketing strategy whose approach is oriented towards consumers or distributors partner company. One of the companies implementing the Integrated Marketing Communication strategy is PT Enagic Indonesia. This study aims to determine the effect of an integrated communication strategy on the sales of PT Enagic Indonesia. The method used is explanative quantitative. Respondent data obtained by using a questionnaire. The research sample is the consumers of PT Enagic Indonesia who are domiciled in Jakarta. The data analysis technique used Structural Equation Modeling (SEM). The results of this study indicate that the integrated communication strategy has a positive effect on sales performance at PT Enagic Indonesia. Keywords: Integrated communication strategy, sales performance
Item Type: | Thesis (Masters) |
---|---|
Additional Information: | Pembimbing: Dr Hetty K. Tunjungsari, M.Si |
Uncontrolled Keywords: | Integrated communication strategy, sales performance |
Subjects: | Tesis Tesis > Pascasarjana |
Divisions: | Pascasarjana |
Depositing User: | Pasca Perpus |
Date Deposited: | 06 Dec 2022 09:15 |
Last Modified: | 12 Dec 2022 05:40 |
URI: | http://repository.untar.ac.id/id/eprint/37837 |
Actions (login required)
View Item |