PENGARUH STRATEGI KOMUNIKASI TERPADU TERHADAP KINERJA PENJUALAN PT. ENAGIC INDONESIA

SEPTIANI, HELIZA (2021) PENGARUH STRATEGI KOMUNIKASI TERPADU TERHADAP KINERJA PENJUALAN PT. ENAGIC INDONESIA. Masters thesis, Universitas Tarumanagara.

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Abstract

Integrated communication strategy is a marketing strategy whose approach is oriented towards consumers or distributors partner company. One of the companies implementing the Integrated Marketing Communication strategy is PT Enagic Indonesia. This study aims to determine the effect of an integrated communication strategy on the sales of PT Enagic Indonesia. The method used is explanative quantitative. Respondent data obtained by using a questionnaire. The research sample is the consumers of PT Enagic Indonesia who are domiciled in Jakarta. The data analysis technique used Structural Equation Modeling (SEM). The results of this study indicate that the integrated communication strategy has a positive effect on sales performance at PT Enagic Indonesia. Keywords: Integrated communication strategy, sales performance

Item Type: Thesis (Masters)
Additional Information: Pembimbing: Dr Hetty K. Tunjungsari, M.Si
Uncontrolled Keywords: Integrated communication strategy, sales performance
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Pasca Perpus
Date Deposited: 06 Dec 2022 09:15
Last Modified: 12 Dec 2022 05:40
URI: http://repository.untar.ac.id/id/eprint/37837

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