PENGARUH ELECTRONIC-WORD OF MOUTH (eWOM) TERHADAP PENCIPTAAN NILAI BERSAMA PADA APLIKASI GO-JEK: PERSEPSI ETIKA SEBAGAI MEDIASI

SYAMSOEYADI, HIDAYAT (2021) PENGARUH ELECTRONIC-WORD OF MOUTH (eWOM) TERHADAP PENCIPTAAN NILAI BERSAMA PADA APLIKASI GO-JEK: PERSEPSI ETIKA SEBAGAI MEDIASI. Masters thesis, Universitas Tarumanagara.

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Abstract

The research conducted by the author is to determine the effect of electronic Word of Mouth (e-WOM) towards value co-creation on Go-Jek application users, either directly or mediated by ethical perceptions. The sampling method used in this study is non-probability sampling technique with a survey method of 223 respondents conducted by filling out questionnaires distributed online. The research data were then analyzed using PLS-SEM (Partial Least Square- Structural Equation Modeling) method. The results of the study indicate that e-WOM has influence towards value co-creation on Go-Jek application users, either directly or indirectly through ethical perceptions. The implication of this research is that sharing economy platform companies are advised to consider e-WOM and ethical perceptions aspects in making decisions. Keywords: electronic Word of Mouth (e-WOM), ethical perception, shared value creation, sharing economy platform.

Item Type: Thesis (Masters)
Additional Information: Pembimbing: Dr. Miharni Tjokrosaputro, MM
Uncontrolled Keywords: Electronic Word of Mouth (e-WOM), ethical perception, shared value creation, sharing economy platform.
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Pasca Perpus
Date Deposited: 06 Dec 2022 09:23
Last Modified: 12 Dec 2022 05:44
URI: http://repository.untar.ac.id/id/eprint/37838

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