Pengaruh entrepreneurial marketing terhadap performance pada bisnis keluarga / Christopher Asnara

Asnara, Christopher (2015) Pengaruh entrepreneurial marketing terhadap performance pada bisnis keluarga / Christopher Asnara. Skripsi thesis, UNIVERSITAS TARUMANEGARA.

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Abstract

This study examines how entrepreneurial marketing dimensions (proactiveness, opportunity focused, leveraging, innovativeness, risk taking, value creation, and customer intensity) are related to qualitative and quantitative outcome measures for the SME and the entrepreneur (including company success, customer success, financial success, satisfaction with return goals, satisfaction with growth goals, excellence, and the entrepreneurs standard of living). Using factor analysis, three success outcome variables (financial, customer, and strong company success) emerged together. A separate factor analysis identified satsfactory growth and return goals. Stepwise regression revealed entrepreneurial marketing impacts outcome variables, particularly value creation. Implications for entrepreneurs and areas for research are included.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 10 Jul 2018 01:55
Last Modified: 10 Jul 2018 01:55
URI: http://repository.untar.ac.id/id/eprint/3792

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