Pengaruh Selebriti endorser, asosiasi merek kepribadian merek dan karakteristik produk terhadap intensi pembelian pada iklan top kopi versi iwan fals

Oey Hannes Wijaya, Tesis (2015) Pengaruh Selebriti endorser, asosiasi merek kepribadian merek dan karakteristik produk terhadap intensi pembelian pada iklan top kopi versi iwan fals. Masters thesis, Universitas Tarumanagara.

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Tesis S2 Mercu (Kom).pdf
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Item Type:	Thesis (Masters)
Subjects:	Tesis
Divisions:	Fakultas Ekonomi > Akuntansi Fakultas Ekonomi > Manajemen
Depositing User:	Admin Fakultas Ekonomi & Bisnis
Date Deposited:	09 Feb 2023 09:39
Last Modified:	09 Feb 2023 09:39
URI:	http://repository.untar.ac.id/id/eprint/38450

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