WULANDARI, SRI (2022) PENGARUH RELATIVE ADVANTAGE DAN PERCEIVED EASE-OF-USE TERHADAP ATTITUDE TOWARDS DIGIBANK BY DBS DENGAN TRUST SEBAGAI VARABLE MEDIASI. Masters thesis, Universitas Tarumanagara.
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Abstract
Mobile banking application is an innovation in the banking industry which has improved the efficiency of financial activities. Banks have adopted this innovation to provide their customers better services, thereby mobile banking has been perceived as a modern platform that has displaced the need for physical interaction between banks and customers. In Indonesia, almost every bank has been offering mobile banking to enhance their operations. Therefore, this research aims to identify the influence of relative advantage (RA) and perceived ease of use on customers’ attitude toward mobile banking application, and the mediating role of trust on the influence of relative advantage and perceived ease of use on customers’ attitude toward the application. Sampels were selected by using non-probability method toward 162 respondents who have used mobile banking. The data were analyzed by using PLS-SEM and revealed that perceived ease of use and relative advantage positively and significantly influence attitude towards the application, while trust is mediating the influences. The results expected to adding references for researchers and the financial sector’s practitioners, particularly in stimulating business strategy from the management in setting strategy to stimulating users' attitudes towards the digital application. Moreover, the mediating role of trust implied that the benefit and ease are based on customers’ trust toward the application. Customers won’t have positive attitude toward the application if they don’t trust it, eventhough it offers relative advantage and is easy to use.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dosen Pembimbing: Dr. Keni , SE, MM |
| Uncontrolled Keywords: | Relative Advantage, Perceived Ease of Use, Trust, Attitude, Banking Application |
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Pasca Perpus |
| Date Deposited: | 24 Feb 2023 03:17 |
| Last Modified: | 24 Feb 2023 03:17 |
| URI: | http://repository.untar.ac.id/id/eprint/38796 |
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