PENGARUH INFORMATION & COMMUNICATION TECHNOLOGY ADOPTION DENGAN PEMODERASI GOVERNMENT POLICY DAN DIGITAL TRANSFORMATION TERHADAP ASSET GROWTH UMKM

HARDI, REVOLINO (2022) PENGARUH INFORMATION & COMMUNICATION TECHNOLOGY ADOPTION DENGAN PEMODERASI GOVERNMENT POLICY DAN DIGITAL TRANSFORMATION TERHADAP ASSET GROWTH UMKM. Masters thesis, Universitas Tarumanagara.

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Abstract

In the current era of the digital industry, the use of information technology supports a business sector in marketing its products. One of the information technologies that is widelyused by MSME actors is the use of social media in conveying information. The purpose of this study was to examine the relationship between Adoption of Information and Communication Technology (ICT) and Digital Transformation Understanding of business opportunities so that it has an impact on MSME asset growth with a descriptive analysis method using a collection of 117 respondents. The results obtained in this study are that there is no relationship between the adoption of information and communication technology on the growth of SME assets. This is because MSME owners are only aware of the importance of using new technology but have not fully used new technology in their businesses, while SME asset growth is more influenced by an understanding of digital transformation by SME.

Item Type: Thesis (Masters)
Additional Information: Dosen Pembimbing: Dr. Ir. Agus Zainul Arifin, M.M.
Uncontrolled Keywords: Asset growth, SME, digital transformation, information & technology
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Pasca Perpus
Date Deposited: 24 Feb 2023 03:34
Last Modified: 24 Feb 2023 03:34
URI: http://repository.untar.ac.id/id/eprint/38802

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