SARI, OLVIA INTAN PERMATA (2022) PENGARUH FINANCIAL TECHNOLOGY ADOPTION CAPABILITY TERHADAP BUSINESS SUSTAINABILITY DENGAN FINANCIAL LITERACY SEBAGAI MEDIASI. Masters thesis, Universitas Tarumanagara.
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Abstract
SMEs face several challenges in continuing their business during the Covid-19 pandemic due to limited access to business funds. In this digital era, fintech becomes an alternative for increasing the efficiency of financial market transactions that can help the development of SME businesses. Nevertheless, in line with the use of fintech, financial literacy also needs to improve in order for SMEs to manage to carefully choose and make good use of the access to funding for helping their businesses. This study aims to re-examine the relationship between the ability to adopt fintech and the sustainability of MSME businesses mediated by financial literacy. The problem solving approach uses three theories, namely: Technology Acceptance Model, Diffusion of Innovation, and Theory of Planned Behavior. The data used in this research are primary data. Data collection was carried out by distributing questionnaires in the form of a Google form through online social media. The data is distributed to MSME owners in Jabodetabek. The amount of data collected was collected from 149 respondents and the data obtained was processed using the SEM-PLS version 4.0. The research results is that Financial Technology Adoption Capability has a significant influence on Business Sustainability and Financial Literacy, while Financial Literacy doesn't appear to either influence Business Sustainability or mediate the relationship between either Financial Technology Adoption Capability or Business Sustainability. The original hypothesis of this research was that the three theories mentioned above can be used together to explain the research model being built.
| Item Type: | Thesis (Masters) |
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| Additional Information: | Dosen Pembimbing: Dr. Ir. Agus Zainul Arifin, M.M |
| Uncontrolled Keywords: | Fintech, Financial Literacy, SMEs, Sustainability |
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Pasca Perpus |
| Date Deposited: | 24 Feb 2023 05:09 |
| Last Modified: | 24 Feb 2023 05:09 |
| URI: | http://repository.untar.ac.id/id/eprint/38821 |
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