Pengaruh Store Atmosphere terhadap Repurchase Intention yang di mediasi oleh Cunsumer Emotion. Kasus: Ceriamart di Bungur Besar, Jakarta Pusat / Andreas Wijaya

Wijaya, Andreas (2015) Pengaruh Store Atmosphere terhadap Repurchase Intention yang di mediasi oleh Cunsumer Emotion. Kasus: Ceriamart di Bungur Besar, Jakarta Pusat / Andreas Wijaya. Masters thesis, UNIVERSITAS TARUMANEGARA.

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Abstract

In the era of globalization, especialy in Indonesia, the retail shop have been increasing and become more variative. Many retailers want to get much consumer get walk in the store and repeat purchase instore to get higher profit gain. This research studied about analysis the influence of Store atmosphere towards consumer emotion to repurchase intention at Ceriamart bungur besar in Jakarta Pusat. In this research used 100 sample consumer of ceriamart based in Jakarta. This study used a questionnaire and tested by SPSS16.00 analysis using -multiple regression techniques. From this study we can conclude that the store atmosphere towards consumer emotion has a positive effect on repurchase intention.

Item Type: Thesis (Masters)
Subjects: Thesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Puskom untar untar
Date Deposited: 10 Jul 2018 03:42
Last Modified: 10 Jul 2018 03:42
URI: http://repository.untar.ac.id/id/eprint/3883

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