PENGARUH KUALITAS WEB DESIGN DAN KUALITAS ONLINE USER REVIEW TERHADAP PURCHASE INTENTION PADA E-COMMERCE ZALORA DI FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA

Aldryan, Aldryan (2015) PENGARUH KUALITAS WEB DESIGN DAN KUALITAS ONLINE USER REVIEW TERHADAP PURCHASE INTENTION PADA E-COMMERCE ZALORA DI FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA. Skripsi thesis, UNIVERSITAS TARUMANAGARA.

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Abstract

This study aimed to analyze the effect between web design quality and online user review quality to purchase intention in one e-commerce named ZALORA. This study uses 100 respondends to analyze the case, and the outcome from this study are both of web design quality and online user review quality were not effected to purchase intention if tested partially but the outcome are different if web design quality and online user review quality are tested simultaneously. Keywords : quality, web design, online user review, purchase intention, e- commerce

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 11 May 2023 03:57
Last Modified: 11 May 2023 03:57
URI: http://repository.untar.ac.id/id/eprint/39645

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