Wijaya, Venicia Dharma (2016) PENGARUH KEPUASAN PELANGGAN DAN RISIKO TERHADAP RETURN SAHAM PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI). Skripsi thesis, UNIVERSITAS TARUMANAGARA.
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Venicia Dharma Wijaya 115120056 JA.pdf Download (641kB) |
Abstract
The purpose of this study is to examine an influence of customer satisfaction and risk to stock return on the Indonesia Stock Exchange period 2011-2014. This study used 124 company on Indonesia Stock Exchange and included in best 100 Indonesia Wealth Creators 2012 and 2014, also data input by software Eviews 6.0. Multiple regression analysis method is used to examine an influence of customer satisfaction and risk to stock return. The results indicate that partially variable customer satisfaction significant positive to stock return and variable risk not significant positive to stock return. While variable customer satisfaction and variable risk together are significant to stock return. The results also show that variable stock return can be explained by variable customer satisfaction and risk for 35,51%, while the rest for 64,49% can be explained by other variable that are not described in this study.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 16 May 2023 07:20 |
| Last Modified: | 16 May 2023 07:20 |
| URI: | http://repository.untar.ac.id/id/eprint/39913 |
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