Efendy, Arbert (2014) FAKTOR – FAKTOR PENENTU PERTIMBANGAN DALAM MELAKUKAN KEPUTUSAN INVESTASI (Survei Pada Investor Individu di Jakarta Utara, Barat, dan Pusat Pada Tahun 2013). Skripsi thesis, UNIVERSITAS TARUMANAGARA.
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Abstract
The purpose of this research was to identify what individual investors consider when deciding to purchase stocks. The variables that were used were advocate recommendation, social relevance and firm image, and accounting information. This paper developed a modified questionnaire to examine the behavior of individual investor in North, West, and Central Jakarta for the period 2013. The show result show several finding, that advocate recommendation and accounting information were considered by individual investors before making decision. On the other hand, social relevance and firm image were not taking into consideration by individual investors.
| Item Type: | Thesis (Skripsi) |
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| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 25 May 2023 08:04 |
| Last Modified: | 25 May 2023 08:04 |
| URI: | http://repository.untar.ac.id/id/eprint/40194 |
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