Verena, Camelia Dea (2014) FAKTOR-FAKTOR YANG MEMPENGARUHI STORE LOYALTY DAN PENGARUHNYA TERHADAP SHOPPING MALL LOYALTY DENGAN DISTANCE SEBAGAI VARIABEL MODERATOR. Skripsi thesis, UNIVERSITAS TARUMANAGARA.
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Abstract
he key purpose of this study was to investigate the relationship between store loyalty and shopping mall loyalty. The study was conducted to see whether store relationship commitment, perceived value of store and store environment has a significant effect on store loyalty. This research also examined the effect of distance as moderating variable. The population of this research were all customers that shopping at Central Park Mall. The sampling frame was limited to all customers who shopping at Carrefour Central Park. The non-probability purposive sampling was used for this research. The method of data collection was conducted by distributing questionnaires to 200 respondents, categorized by short and long distance. This study showed that the shopping mall loyalty was influenced by store loyalty and the store loyalty itself was influenced by store relationship commitment. It also found that perceived value of store has a significant positive effect on store loyalty under certain conditions. Further, the study showed that distance has no moderating effect at all.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 25 May 2023 08:37 |
| Last Modified: | 25 May 2023 08:37 |
| URI: | http://repository.untar.ac.id/id/eprint/40203 |
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