Perceived quality, price, promotion mix, dan customer expectation mempengaruhi keputusan pembelian terhadap produk intel di Indonesia / Daniel Christian

Christian, Daniel (2015) Perceived quality, price, promotion mix, dan customer expectation mempengaruhi keputusan pembelian terhadap produk intel di Indonesia / Daniel Christian. Skripsi thesis, UNIVERSITAS TARUMANEGARA.

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Abstract

This study was conducted to investigate the effect of perceived quality, price, promotion mix, and customer expectation on purchasing decision for Intel product. The population of this research were consisting of people who are living in Jakarta and Tangerang whose using computer for their daily activities. The sampling frame was limited which computer users who are studying in Tarumanagara University and the consumer/buyer/retailer in Mangga Dua Mall. The probabilistic judgmental sampling method was used in this research. There are 130 respondents. The technique of data analysis in this research was multiple regression analysis and assumption of classical linear regression. The findings of this research showed that perceived quality, price, promotion mix, and customer expectation had effects to purchase decision.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 11 Jul 2018 07:48
Last Modified: 11 Jul 2018 07:48
URI: http://repository.untar.ac.id/id/eprint/4034

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