Diah Ayu Candraningrum, Penulis Pertama and Fransisca Iriani Roesmala Dewi, Penulis Kedua (2019) Motivation, Interest and Para Social Interaction of Today's Radio Young Listeners. In: International Communication Association - ASPIKOM 2019.
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Abstract
Digitalization has changing the concept of human life. It can bringing changes to one's lifestyle, especially in listening to radio broadcasts. Now there are many ways to enjoy radio broadcasts, from traditional radio listening, MP3 and podcasting systems, internet radio and satellite radio. Therefore, many national scale broadcasting radio stations are now starting to organize themselves, renew their operational service systems and of course, improve their business systems. Because, competition in the radio industry is now very strict where the players do not only come from the radio industry but also come from the music industry. This research wants to explore more about the position of radio in front of the current millennial generation, as consumers and radio listeners whom are being its target. The research questions are: Why do millennials still like to listen to radio broadcasts? What aspects that could attract and influence the millennials most so that they want to listen to the radio? This research conducted by using mix methods approach. This study explains the interest of the millennials generation in enjoying radio broadcasts, in terms of three aspects: impact of motivation, interpersonal attraction and para social interaction. The data collection method is conducting questionnaires to 227 young people in Jakarta and Denpasar aged 14 to 28 years who like to listen to the radio. They filled the Google form between August and October 2019. In addition, interviews were also conducted with the managers of young people's radio stations in Jakarta and Denpasar, Bali. As a result, it is known that the factor of the broadcaster's communication style is the most aspect that could attract the millennials to listen to the radio, just because the announcer is considered as their personification. The more appropriate and interesting the topic of conversation and delivered attractively by favorite broadcasters, the higher the millennial desire to listen to the radio.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Proceeding |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | Fransisca Iriani Roesmala Dewi |
| Date Deposited: | 25 Jul 2023 03:54 |
| Last Modified: | 25 Jul 2023 03:54 |
| URI: | http://repository.untar.ac.id/id/eprint/41120 |
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