Strategi pengembangan usaha kembang gula di PT. XYZ

Darmawan, Arif (2015) Strategi pengembangan usaha kembang gula di PT. XYZ. Masters thesis, UNIVERSITAS TARUMANEGARA.

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Confectionary company PT. XYZ is a family company that was established in 1978, is located in Bogor, West Java. This thesis aims to find a better strategy for developing the confectionery business in the confectionery industry environmental conditions that are declining. The method used is by conducting interviews with the management of PT. XYZ. To get better strategy, the analysis of external environment and internal environment analysis and concluded by using IE Matrix. The conclusion of this thesis is PT. XYZ uses strategy hold and maintain strategy, the strategy chosen strategy are product development and market penetration. For product development PT. XYZ will focus on a target market of children and adults with SES A-C, whereas the market penetration strategy, PT. XYZ will assign it to a new distributor with a market that is different from the existing distributor.

Item Type: Thesis (Masters)
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 13 Jul 2018 06:17
Last Modified: 13 May 2021 12:18

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