ENTREPRENEURSHIP AND ELECTRONIC COMMUNICATION (CASE STUDY OF OMAH PANCING AT KAMPUNG CYBER YOGYAKARTA)

Sari JP, Wulan Purnama (2016) ENTREPRENEURSHIP AND ELECTRONIC COMMUNICATION (CASE STUDY OF OMAH PANCING AT KAMPUNG CYBER YOGYAKARTA). Karya Ilmiah Dosen. pp. 87-90. ISSN 978-979-9234-54-4

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Abstract

The birth of the internet indicates a new era that ends mass media culture. It also marks the beginning of new media with the internet as its central core. Internet as a new media brings so much change into human life. These changes also affect the way people communicate with each other. Internet connects people around the world without the limitation of location and time. This fact alone transforms the world into a global village, as highlighted by Marshall McLuhan. This new way of communicating using online technology is also being used in the economic and business sectors, also known as e-commerce or electronic commerce. Before e-commerce existed, the business models available only provided the option of face-to-face transactions. But after the arrival of e-commerce, face-to-face transactions are no longer needed. This is possible because transactions can simply be done through the internet as the medium. These days, entrepreneurship and business have become more popular than ever due to e-commerce. These online businesses have also created promising new jobs. Based on this comprehension, the writer has conducted a study to describe the development of entrepreneurship and business via electronic communication with the internet as the main tool. Through qualitative research methods and descriptive case study approaches, the writer explores how a small time businessman from a faraway village became successful by using the internet as a marketing tool. Originally, the businessman had run his business through more conventional means but later evolved using new media. The result of this study provides a description of the utilization of online technology to develop the entrepreneurial business sector and how electronic communication through the internet as the basis plays a key role in advancing this sector.

Item Type: Article
Subjects: Karya Ilmiah Dosen > Fakultas Ilmu Konuikasi
Divisions: Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User: Puskom untar untar
Date Deposited: 18 Apr 2017 04:25
Last Modified: 18 Apr 2017 04:25
URI: http://repository.untar.ac.id/id/eprint/422

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