RAKAN, ALDI (2023) PENGARUH FINANCIAL RISK TOLERANCE, AVAILABILITY BIAS, OVERCONFIDENCE, & REPRESENTATIVENESS BIAS TERHADAP INVESTMENT DECISION DI PASAR SAHAM PADA GENERASI MILENIAL DI JABODETABEK. Skripsi thesis, Universitas Tarumanagara.
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Abstract
The purpose of this study is to analyze the influence of financial risk tolerance, availability bias, overconfidence, and representativeness bias on investment decision in stcok market, in which phsychological factors can influence in investement decision based on cognitif and emotional factors. The subject of this research is stock investor of the millenial generation in Jabodetabek. The data used is primary data with sample technique used purposive sampling. Data was collected by distributing online questionnaires using google forms . Data analysis using SEM-PLS 4.0 with the number of data as many as 139 respondents. The result of thsi study indicates that financial risk tolerance, availability, representativeness significantly influence investment decision, and overconfidence has no effect on investment decision. This research helps investor understand and control their emotions and cognitionin making investment decision, so that investors can avoid bias and heuristic behaviour. Keywords: Financial risk tolerance, availability, overconfidence, representativeness, investment decision
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 13 Mar 2024 02:18 |
| Last Modified: | 13 Mar 2024 02:18 |
| URI: | http://repository.untar.ac.id/id/eprint/43263 |
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