PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN SUASANA TOKO TERHADAP NIAT PERILAKU PADA TOKO POP UP ZALORA JAKARTA

FABIO, ALFIN (2023) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN SUASANA TOKO TERHADAP NIAT PERILAKU PADA TOKO POP UP ZALORA JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

The purpose of this study is to find out and analyze the influence of product quality, service quality and store atmosphere on behavioral intention at Zalore pop up store Jakarta. This research was conducted by probability sampling method with a type of purposive sampling. The researcher distributed questionnaires to 100 respondents. Data analysis using PLS-SEM analysis. The results of the study indicates that product quality positively affection behavioral intention. Service quality also positively affecting behavioral intention. And lastly, store atmosphere also has a positive impact on behavioral intention. F. Keywords : Product Quality, Service Quality, Store Atmosphere, Behavioral Intention.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 13 Mar 2024 02:24
Last Modified: 13 Mar 2024 02:24
URI: http://repository.untar.ac.id/id/eprint/43266

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