Liem, Caroline Jesica Emily (2023) PENGARUH ATTRACTIVENESS, TRUSTWORTHINESS DAN EXPERTISE SOCIAL MEDIA INFLUENCER TERHADAP PURCHASE INTENTION PELANGGAN SKINTIFIC DI JAKARTA BARAT. Skripsi thesis, Universitas Tarumanagara.
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Abstract
ABSTRACT TARUMANAGARA UNIVERSITY FACULTY OF ECONOMICS AND BUSINESS JAKARTA (A) CAROLINE JESICA EMILY LIEM (115200277) (B) THE INFLUENCE OF ATTRACTIVENESS, TRUSTWORTHINESS AND EXPERTISE OF SOCIAL MEDIA INFLUENCERS ON PURCHASE INTENTION OF SKINTIFIC CUSTOMERS IN WEST JAKARTA (C) XII + 79 Pages, 20 Tables, 5 Pictures, 6 Attachment (D) MARKETING MANAGEMENT. (E) Abstract: The aim of this research is to determine the influence of attractiveness, trustworthiness and expertise of a social media influencer on the purchase intention of Skintific customers in the West Jakarta. The number of respondents sampled was 158 Skintific customers in West Jakarta. The sample was selected by using non-probability sampling and purposive sampling then the data was analysed by employing Structural Equation Model (SEM) via the Smart-PLS 4.0 application. The results show that attractiveness, trustworthiness and expertise have a positive influence on the purchase intention of skintfic customers in West Jakarta. (F) Keywords: Attractiveness, Trustworthiness, Expertise and Purchase Intention (G) References (H) Prof. Carunia Mulya Firdausy Ir., M.ADE., Ph.D. ABSTRAK TARUMANAGARA UNIVERSITY FACULTY OF ECONOMICS AND BUSINESS JAKARTA (A) CAROLINE JESICA EMILY LIEM (115200277) (B) PENGARUH ATTRACTIVENESS, TRUSTWORTHINESS DAN EXPERTISE SOCIAL MEDIA INFLUENCER TERHADAP PURCHASE INTENTION PELANGGAN SKINTIFIC DI JAKARTA BARAT (C) XII + 79 Halaman, 20 Tabel, 5 Gambar, 6 Lampiran (D) MANAJEMEN PEMASARAN (E) Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh attractiveness, trustworthiness dan expertise dari seorang social media influencer terhadap purchase intention pelanggan Skintific di Jakarta Barat. Jumlah responden yang dijadikan sampel adalah sebanyak 158 pelanggan Skintific di Jakarta Barat. sampel dipilih menggunakan non-probability sampling dan purposive sampling kemudian data dianalisis menggunakan Structural Equation Model (SEM) melalui aplikasi Smart-PLS 4.0. Hasil penelitian ini menunjukkan bahwa attractiveness, trustworthiness dan expertise memiliki pengaruh positif terhadap purchase intention pelanggan skintitfic di Jakarta Barat (F) Kata Kunci: Attractiveness, Trustworthiness, Expertise dan Purchase Intention (G) Daftar Acuan (H) Prof. Carunia Mulya Firdausy Ir., M.ADE., Ph.D.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 09 Aug 2024 02:22 |
| Last Modified: | 09 Aug 2024 02:22 |
| URI: | http://repository.untar.ac.id/id/eprint/43794 |
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