Avisca, Gemitalia (2023) PENGARUH PERCEIVED SECURITY, TRUST, DAN PERCEIVED EASE OF USE TERHADAP REPURCHASE INTENTION PADA PELANGGAN PLATFORM SHOPEE FOOD DI JABODETABEK. Skripsi thesis, Universitas Tarumanagara.
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Abstract
ABSTRACT TARUMANAGARA UNIVERSITY FACULTY OF ECONOMICS AND BUSINESS JAKARTA (A) GEMITALIA AVISCA (115200243) (B) THE INFLUENCE OF PERCEIVED SECURITY, TRUST, AND PERCEIVED EASE OF USE ON REPURCHASE INTENTIONS OF SHOPEE FOOD PLATFORM CUSTOMERS IN JABODETABEK (C) XVIII + 85 Pages, 29 Tables, 9 Figures, 6 Appendices (D) MARKETING MANAJEMEN (E) In the era of growing digitalization, the use of online food delivery platforms, such as Shopee Food, has become an integral part of people's daily lives. This study aims to examine the influence of perceived security, trust, and perceived ease of use that influence customer intention to make repeat purchases on the Shopee Food platform in the JABODETABEK area. The sample used was 206 respondents who had transacted on the Shopee Food platform. Data processing using smart-pls 4.0. The results of data analysis using regression techniques show perceived security, trust, and perceived ease of use have a significant positive effect on repurchase intention of Shopee Food customers in JABODETABEK. Keywords: Perceived ease of use, trust, perceived security, repurchase intention (F) Reference list: 40 (1985-2022) (G) Arifin Djakasaputra S.E., S.KOM., M.Si ABSTRAK UNIVERSITAS TARUMANAGARA FAKULTAS EKONOMI DAN BISNIS JAKARTA (A) GEMITALIA AVISCA (115200243) (B) PENGARUH PERCEIVED SECURITY, TRUST, DAN PERCEIVED EASE OF USE TERHADAP REPURCHASE INTENTION PADA PELANGGAN PLATFORM SHOPEE FOOD DI JABODETABEK (C) XVIII + 85 Halaman, 29 Tabel, 9 Gambar, 6 Lampiran (D) MANAJEMEN PEMASARAN (E) Dalam era digitalisasi yang semakin berkembang, penggunaan platform pengiriman makanan secara online, seperti Shopee Food, telah menjadi bagian integral dari kehidupan sehari-hari masyarakat. Penelitian ini bertujuan untuk mengkaji pengaruh perceived security, trust, dan perceived ease of use yang memengaruhi intensi pelanggan untuk melakukan pembelian ulang pada platform Shopee Food di wilayah JABODETABEK. Sampel yang digunakan sebanyak 206 responden yang pernah bertransaksi di platform Shopee Food. Pengolahan data menggunakan SMART-PLS 4.0. Hasil dari penelitian ini menunjukkan bahwa perceived security, trust, dan perceived ease of use memiliki pengaruh positif signifikan terhadap repurchase intention pelanggan Shopee Food di JABODETABEK. Kata kunci: Perceived ease of use, trust, perceived security, repurchase intention. (F) Daftar Acuan: 40 (1985-2022) (G) Arifin Djakasaputra S.E., S.KOM., M.Si
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 15 Aug 2024 06:49 |
| Last Modified: | 15 Aug 2024 06:49 |
| URI: | http://repository.untar.ac.id/id/eprint/43875 |
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