Trioctaviani, Lisa (2023) PENGARUH WOM DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION DAN TRUST PADA PELANGGAN PLATFORM ZALORA DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.
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Abstract
ABSTRACT TARUMANAGARA UNIVERSITY FACULTY OF ECONOMICS AND BUSINESS JAKARTA (A) LISA TRIOCTAVIANI (115200232) (B) THE INFLUENCE OF WORD OF MOUTH AND PERCEIVED VALUE ON REPURCHASE INTENTION THROUGH SATISFACTION AND TRUST IN ZALORA PLATFORM CUSTOMERS IN JAKARTA (C) XVII + 108 Pages, 40 Tables, 10 Figures, 6 Appendices (D) MARKETING MANAGEMENT (E) Abstract: The current development of the fashion world reflects diversity and inclusion. Where people can carry out various activities easily and quickly remotely without having to come to the shop, namely by shopping online via the Zalora platform. This research aims to determine the influence of WOM and perceived value on repurchase intention through satisfaction and trust in Zalora platform customers in Jakarta. The sample used was 265 respondents who had made repeated transactions on the Zalora application and lived in Jakarta. Data processing in this research uses smart-pls 4.0, which in this research, perceived value, satisfaction and trust have a positive and significant influence on repurchase intention. Wom has a positive and significant influence on repurchase intention through satisfaction and trust. Furthermore, perceived value has a positive and significant influence on repurchase intention through satisfaction and trust. Keywords: Wom, Perceived value, Satisfaction, Trust, Repurchase intention (F) Reference list: 51 (1988 - 2022) (G) Dr. Miharni Tjokrosaputro S.E., M.M. ABSTRAK UNIVERSITAS TARUMANAGARA FAKULTAS EKONOMI DAN BISNIS JAKARTA (A) LISA TRIOCTAVIANI (115200232) (B) PENGARUH WOM DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION DAN TRUST PADA PELANGGAN PLATFORM ZALORA DI JAKARTA (C) XVIII + 108 Halaman, 40 Tabel, 10 Gambar, 6 Lampiran (D) MANAJEMEN PEMASARAN (E) Abstrak: Perkembangan dunia fashion pada saat ini mencerminkan keragaman dan inklusi. Dimana masyarakat dapat melakukan berbagai aktivitasnya dengan mudah dan cepat dengan secara jarak jauh tanpa harus datang ke toko, yaitu dengan berbelanja online melalui platform zalora. Penelitian ini bertujuan untuk mengetahui pengaruh wom dan perceived value terhadap repurchase intention melalui satisfaction dan trust pada pelanggan platform zalora di Jakarta. Dengan sampel yang digunakan sebanyak 265 responden yang pernah melakukan transaksi berulang di aplikasi zalora dan berdomisili di Jakarta. Pengolahan data pada penelitian ini menggunakan smart-pls 4.0 yang pada penelitian ini wom, perceived value, satisfaction dan trust memiliki pengaruh positif dan signifikan terhadap repurchase intention. Wom memiliki pengaruh positif dan signifikan terhadap repurchase intention melalui satisfaction dan trust. Selanjutnya, perceived value memiliki pengaruh positif dan signifikan terhadap repurchase intention melalui satisfaction dan trust. Kata kunci: Wom, Perceived value, Satisfaction, Trust, Repurchase intention (F) Daftar Pustaka: 51 (1988 - 2022) (G) Dr. Miharni Tjokrosaputro S.E., M.M.
| Item Type: | Thesis (Skripsi) |
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| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 29 Aug 2024 04:16 |
| Last Modified: | 29 Aug 2024 04:16 |
| URI: | http://repository.untar.ac.id/id/eprint/44014 |
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