Simanjuntak, Yeni Aryanti (2023) PENGARUH E-CUSTOMER SATISFACTION, E-TRUST, DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION PENGGUNA APLIKASI TOKOPEDIA DI TANGERANG. Skripsi thesis, Universitas Tarumanagara.
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Abstract
ABSTRACT UNIVERSITAS TARUMANAGARA FACULTY OF ECONOMICS AND BUSINESS JAKARTA (A) YENI ARYANTI SIMANJUNTAK 115200396 (B) THE INFLUENCE OF E-CUSTOMER SATISFACTION, E-TRUST, AND PERCEIVED VALUE ON REPURCHASE INTENTION OF TOKOPEDIA APPLICATION USERS IN TANGERANG (C) XVI + 103 pages, 2024, 26 Tables, 6 Pictures, 5 Attachments (D) MARKETING MANAGEMENT (E) Abstract: This study aims to examine the effect of e-customer satisfaction on repurchase intention, the effect of e-trust on repurchase intention, and the effect of perceived value on repurchase intention. This study obtained samples using purposive sampling method with the number of respondents 150 Tokopedia application users in Tangerang who are over 18 years old. Data processing in this study using structural equation modeling through software SmartPLS 4.0.9.8. In this study, the results showed that e-customer satisfaction has a significant negative effect on repurchase intention, e-trust has a significant positive effect on repurchase intention, and perceived value has a significant positive effect on repurchase intention. (F) E-Customer Satisfaction, E-Trust, Perceived Value, Repurchase Intention (G) References 35 (2001 – 2023) (H) M. Tony Nawawi Drs., M.M. ABSTRAK UNIVERSITAS TARUMANAGARA FAKULTAS EKONOMI DAN BISNIS JAKARTA (A) YENI ARYANTI SIMANJUNTAK 115200396 (B) PENGARUH E-CUSTOMER SATISFACTION, E-TRUST, DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION PENGGUNA APLIKASI TOKOPEDIA DI TANGERANG (C) xvi + 103 Halaman, 2024, 26 Tabel, 6 Gambar, 5 Lampiran (D) MANAJEMEN PEMASARAN (E) Abstrak: Penelitian ini memiliki tujuan untuk menguji pengaruh e-customer satisfaction terhadap repurchase intention, pengaruh e-trust terhadap repurchase intention, dan pengaruh perceived value terhadap repurchase intention. Penelitian ini memperoleh sampel menggunakan metode purposive sampling dengan jumlah responden 150 pengguna aplikasi Tokopedia di Tangerang yang berusia di atas 18 tahun. Pengolahan data dalam penelitian ini menggunakan structural equation modelling melalui software SmartPLS 4.0.9.8. Dalam penelitian ini, diperoleh hasil yang menunjukkan bahwa e-customer satisfaction berpengaruh negatif signifikan terhadap repurchase intention, e-trust berpengaruh positif signifikan terhadap repurchase intention, dan perceived value berpengaruh positif signifikan terhadap repurchase intention. (F) Kepuasan Pelanggan Elektronik, Kepercayaan Elektronik, Persepsi Nilai, Niat Beli Kembali (G) Daftar Acuan 35 (2001 – 2023) (H) M. Tony Nawawi Drs., M.M.
| Item Type: | Thesis (Skripsi) |
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| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 10 Sep 2024 08:58 |
| Last Modified: | 10 Sep 2024 08:58 |
| URI: | http://repository.untar.ac.id/id/eprint/44419 |
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