Tinjauan Kritis Simbol-simbol Budaya Nias dalam Iklan Produk Minuman Berenergi (Studi Kasus Iklan Bermuatan Nilai Lokal Produk Kuku Bima Ener-G Versi "Ayo Wisata Ke Sumatera" PT. Sido Muncul)

Sukendro, Gregorius Genep and Widayatmoko, Widayatmoko and Surtotonafo, Ariel (2012) Tinjauan Kritis Simbol-simbol Budaya Nias dalam Iklan Produk Minuman Berenergi (Studi Kasus Iklan Bermuatan Nilai Lokal Produk Kuku Bima Ener-G Versi "Ayo Wisata Ke Sumatera" PT. Sido Muncul). Karya Ilmiah Dosen, 1 (4). pp. 361-362. ISSN 2087-0442

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Abstract

Symbol of local culture especially Nias on TVC (Television Commercial) Kuku Bima Ener-G, version of "Ayo Wisata Ke Sumatera" from PT. Sidomuncul. Authors conducted a case study of the culture that campaigned Sidomuncul advertising through television media. The study was conducted using a critical research paradigm, which aim uncover Nias cultural symbols in the TVC of products Kuku Bima Ener-G PT. Sidomuncul. The results suggested that symbols used for Nias culural velues embodied in these symbols siding with the values espoused by Sidomuncul. Keywords: Symbol, Cult ure, Climate

Item Type: Article
Subjects: Karya Ilmiah Dosen > Fakultas Ilmu Konuikasi
Divisions: Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User: Puskom untar untar
Date Deposited: 20 Apr 2017 09:21
Last Modified: 20 Apr 2017 09:21
URI: http://repository.untar.ac.id/id/eprint/449

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