Evelyn, Evelyn (2018) Analisis manajemen strategi bersaing dengan matriks IE, matriks SWOT dan matriks QSPM pada PT. XYZ. Masters thesis, Universitas Tarumanagara.
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Abstract
The purpose of this research is to evaluate, analyze the potential and existing of PT. XYZ. From this research Management, PT. XYZ is expected to be able to choose the proper strategic management action. This research used a descriptive qualitative method. For Business Development Strategy analysis, this study used EFE and IFE matrix, IE matrix, SWOT matrix and QSPM. The study found that PT. XYZ was in a strong position in making use of the power possessed and able to overcome the existing weaknesses the total IFE was 3.57 whose value was classified as exploiting the existing opportunity level. Meanwhile, the value of EFE coping the threat was 3,25. From the Matrix IFE and Matrix EFE, the IE matrix showed that PT XYZ position is in Quadrant I that categorized as growth and build strategies.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 30 Nov 2018 03:18 |
| Last Modified: | 11 May 2021 18:27 |
| URI: | http://repository.untar.ac.id/id/eprint/9320 |
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