Sriyani, Vera (2018) Faktor yang mempengaruhi keputusan pembelian wedding venue pada hotel X. Masters thesis, Universitas Tarumanagara.
![[img]](http://repository.untar.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK TESIS MM Vera Sriyani.pdf Download (53kB) |
Abstract
Wedding is one of the most important event for couples, so mostly they want their wedding - event as perfect as possible. Choosing wedding venue is the first step to prepare wedding party. The purpose of this research is to determine factors affect the selection of wedding venue at Hotel X The respondent of this research is 203 prospective wedding couples who came to Hotel X The method used in this research is multiple regression analysis: This study obtained data via questionnaires and used statistical tests such as F-Test, R Square (R2)-Test, and T-Test. The result of this study shows location, atmosphere, facility, food, service and price are factors which has a significant influence on prospective wedding couple's purchase decision. However, availability has no significant influence on prospective wedding couple's purchase decision.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 03 Dec 2018 06:52 |
| Last Modified: | 24 May 2021 03:52 |
| URI: | http://repository.untar.ac.id/id/eprint/9362 |
Actions (login required)
 |
View Item |
