Sari, Sylvia Permata (2018) Analisis pengaruh kualitas produk, harga, kualitas pelayanan, dan promosi terhadap kepuasan konsumen pada toko kue XYZ di Jakarta. Masters thesis, Universitas Tarumanegara.
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ABSTRAK TESIS MM Sylvia Permata Sari.pdf Download (54kB) |
Abstract
This research is conducted in order to find out whether quality of product, price, quality of service, and promotion influence the customer satisfaction at xyz cake store in Jakarta . analysis tool used to measure the influence of the elements mentioned above are multiple linear regression. Based on the analysis, it can be concluded that simultaneously the variable of product (X1), quality of service (X2), price (X3), and promotion (X4) influence the customer satisfaction (Y). it is also consluded that (individual)The quality of product, price, quality of service, and promotion influence the customer satisfaction. the result shows that quality of product and quality of service have the most impact significantly on customer satisfaction of cake product at xyz cake store.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 03 Dec 2018 08:07 |
| Last Modified: | 11 May 2021 10:30 |
| URI: | http://repository.untar.ac.id/id/eprint/9380 |
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