Pengaruh kualitas pelayanan, reputasi perusahaan, dan kepuasan nasabah dalam menciptakan loyalitas nasabah pada penggunaan mobile banking PT Bank Sinarmas

Setyawan, Octario Edo (2018) Pengaruh kualitas pelayanan, reputasi perusahaan, dan kepuasan nasabah dalam menciptakan loyalitas nasabah pada penggunaan mobile banking PT Bank Sinarmas. Masters thesis, Universitas Tarumanagara.

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Abstract

This study aims to analyze the quality of service, reputation and loyalty of customers to mobile banking user loyalty at Bank Sinarmas. In addition, it can provide valuable input for customers in maintaining and improving service quality and customer satisfaction. This research uses quantitative methods and is included in survey research. Data to be used is the primary data obtained through the distribution of questionnaires. This, in this study is a Bank Sinarmas loan. The number of surveys will be conducted on 122 people who have used mobile banking at Bank Sinarmas. According to Aritonang (2007), the minimum number of respondents is 5 times from the question point, that is 5 x 22: 110 obtained from the number of respondents is 122. The research period is cross sectional where the data is done at one time. Time is done in the period April - May 2018. Data analysis is done using statistical analysis with multiple linear regression analysis with the help of SPSS program version 24.00. The results showed that customer satisfaction and satisfaction proved to have positive and positive impact on customer loyalty at PT Bank Sinarmas. Quality of service and customer satisfaction is very influential as much as 61.6% of customer loyalty. The company's reputation proved to have no effect on customer loyalty in PT Bank Sinarmas because it has a sig value> 0.05.

Item Type: Thesis (Masters)
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 28 Jan 2019 09:00
Last Modified: 11 May 2021 12:43
URI: http://repository.untar.ac.id/id/eprint/9612

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