Loekman, Priscilla (2018) Pengaruh e-wom, trust, dan brand image terhadap purchase intention (kasus: produk kosmetik wardah di Jakarta Barat). Masters thesis, Universitas Tarumanagara.
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ABSTRAK TESIS MM Priscilla Loekman.pdf Download (52kB) |
Abstract
As in the science and technology, the need for human life growing. Not only the need far clothing, food, residence, education and health just. The need to beautify self now a top priority in supporting the daily appearance. One way to changes his appearance or beautify self with use cosmetics. The study is done in west Jakarta from the consumer who had never used other cosmetic products this. Data systems analytic use smartpal (partial least square). This research gather 150 data consumers, involved in this research as samples have been purchase products those cosmetics. Sampling system used known with the methods non probability of sampling. In conclusion prove that the higher consumer confidence in find the information products through online media so the purchase of products to high.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 30 Jan 2019 03:10 |
| Last Modified: | 11 May 2021 11:50 |
| URI: | http://repository.untar.ac.id/id/eprint/9655 |
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