Nicke, Nicke (2013) Hubungan Motivasi (Hedonic & Utilitarian) Dengan Perilaku Konsumtif Dalam Membeli Handphone (Studi Pada Remaja Di Jakarta Barat). Skripsi thesis, Universitas Tarumanagara.
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Abstract
The objective of this research is to know the relation of hedonic and utilitarian motivation with adolescent consumptive behavior in handphone purchases. Research’s subjects sampling is done in May 2013 using convenience sampling technique. The subjects are 313 adolescents between 15 to 22 years old are who are unemployed and have more than one handphone. The result of the first study showed the value of r (313) = .699 and p < .01, which means that there is a significant positive relation between hedonic motivation and adolescent consumptive behavior in handphone purchases. As hedonic motivation gets higher, so does consumptive behavior in adolescent will be. Likewise, the lower hedonic motivation gets, consumptive behavior in adolescent will get lower, too. The result of the second study showed the value of r (313) = -.023 and p > .05, which means that there is no relation between utilitarian motivation with adolescents’ consumptive behavior in handphone purchases. Which means, as utilitarian motivation gets higher, it doesn’t mean that the consumptive behavior will get lower. So does if the utilitarian motivation gets lower, it doesn’t mean the consumptive behavior will get higher.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir > Fakultas Psikologi |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | Admin Fakultas Psikologi |
| Date Deposited: | 01 Feb 2019 07:17 |
| Last Modified: | 01 Feb 2019 07:17 |
| URI: | http://repository.untar.ac.id/id/eprint/9912 |
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