Antonio, James (2023) PENGARUH KREATIVITAS, MOTIVASI DAN MEDIA SOSIAL TERHADAP KEBERHASILAN USAHA UMKM DI INDUSTRI FOOD & BEVERAGES DI JAKARTA BARAT. Skripsi thesis, Universitas Tarumanagara.
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Abstract
ABSTRACT 1. JAMES ANTONIO (115200322) 2. THE INFLUENCE OF CREATIVITY, MOTIVATION, AND SOCIAL MEDIA ON THE SUCCESS OF SMEs IN THE FOOD & BEVERAGES INDUSTRY IN WEST JAKARTA 3. ENTREPRENEURSHIP MANAGEMENT 4. Abstract: This study aims to analyze the influence of Social Media, Creativity, and Motivation on The Success Of SMEs The Food & Beverages Industry in West Jakarta. The sample selection technique in this study used a non-probability sampling technique with the purposive sampling method. The sample in this study were Food & Beverages SMEs entrepreneurs in the West Jakarta area with a total of 53 respondents. Data were analyzed using the SEM (Structural Equation Model) method with the SMART PLS 4.0 application. The results of this study found that there was a negative and insignificant influence of social media on business success, creativity had a positive and significant effect on business success, motivation had an insignificant positive effect on business success. 5. Social Media, Creativity, Motivation, Business Success ABSTRAK 1. JAMES ANTONIO (115200322) 2. PENGARUH KREATIVITAS, MOTIVASI DAN MEDIA SOSIAL TERHADAP KEBERHASILAN USAHA UMKM DI INDUSTRI MAKANAN & MINUMAN DI JAKARTA BARAT 3. MANAJEMEN KEWIRAUSAHAAN 4. Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh Media Sosial, Kreativitas, dan Motivasi terhadap Keberhasilan Usaha UMKM di Industri Makanan & Minuman di Jakarta Barat. Teknik pemilihan sampel dalam penelitian ini menggunakan teknik nonprobability sampling dengan metode purposive sampling. Sampel dalam penelitian ini merupakan pelaku usaha UMKM Makanan & Minuman di daerah Jakarta Barat dengan total sebanyak 53 responden. Data dianalisis menggunakan metode SEM (Structural Equation Model) dengan aplikasi SMART PLS 4.0. Hasil penelitian ini menemukan adanya pengaruh yang negatif dan tidak signifikan media sosial terhadap keberhasilan usaha, kreativitas berpengaruh positif dan signifikan terhadap keberhasilan usaha, motivasi berpengaruh positif namun tidak signifikan terhadap keberhasilan usaha. 5. Media Sosial, Kreativitas, Motivasi, Keberhasilan Usaha
| Item Type: | Thesis (Skripsi) |
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| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 19 Aug 2024 03:37 |
| Last Modified: | 19 Aug 2024 03:37 |
| URI: | http://repository.untar.ac.id/id/eprint/43936 |
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