Items where Author is "Arthur Harris, Debby"

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Arthur Harris, Debby (2010) Pengaruh penggunaan selebriti Agnes Monica (daya tarik, kredibilitas, kecocokan dengan kategori produk dan intensitas iklan) terhadap minat beli konsumen (studi kasus: New Era, Provider 3, Honda Vario, Chitato dan Shampo Zinc). Masters thesis, Universitas Tarumanagara.

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