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Budiono, Tobias Hansel (2017) Pengaruh Brand Image, Product Knowledge, dan Word of Mounth terhadap Purchase Intention Produk iPhone 6 di Jakarta. Masters thesis, Universitas Tarumanagara.
Budiono, Tobias Hansel (2017) Pengaruh brand image, product knowledge, dan word of mouth terhadap purchase intention produk iphone 6 di Jakarta. Masters thesis, UNIVERSITAS TARUMANEGARA.