Items where Author is "Gobert, Spencer"

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Thesis

Gobert, Spencer (2016) PENGARUH CELEBRITY ENDORSEMENT, BRAND EQUITY, DAN CUSTOMER ETHNOCENTRISM TERHADAP PURCHASE INTENTION PADA KONSUMEN PRODUK DAMN! I LOVE INDONESIA DI JAKARTA. Skripsi thesis, UNIVERSITAS TARUMANAGARA.

Gobert, Spencer (2016) Pengaruh celebrity endorsement, brand equity, dan customer ethnocentrism terhadap purchase intention pada konsumen produk DAMN! I LOVE INDONESIA di Jakarta / Spencer Gobert. Skripsi thesis, Universitas Tarumanegara.

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