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Wulan Purnama Sari, Pertama and Mei Ie, Kedua and Hetty Karunia Tunjungsari, Ketiga Factors Shaping Brand Awareness of Sumba Weaving Products in a Phenomenological Perspective. Factors Shaping Brand Awareness of Sumba Weaving Products in a Phenomenological Perspective. ISSN ISSN 2085-1979, EISSN 2528-2727