Items where Author is "keni, Prosiding"

keni, Prosiding (2017) Prosiding B.29 Tobias Hansel Budiono, Keni. Pengaruh Brand Image, Product Knowledge, dan Word of Mouth terhadap Purchase Intention. ISSN 2089-1040 (cetak), 2579-9517 (elektronik)

keni, Prosiding (2017) Prosiding B.30 Keni, Davin. Pengaruh Brand Evidence , Satisfaction, dan Brand Hearsay terhadap Brand Loyalty: Brand Attitude sebagai Variabel Mediasi. ISSN 978-602-8557-31-3