Arifin Djakasaputra, Dokumen and Juliana, Dokumen and Sri Aprianti Tarigan, Dokumen and Arifin Assaly, Dokumen Dokumen Antecedents on Consumer Purchasing Decision: A Perspective Self Individual Factors Theory and EKB Model. Antecedents on Consumer Purchasing Decision: A Perspective Self Individual Factors Theory and EKB Model, 2 (3). pp. 6-17. ISSN 2722-8878