<mets:mets OBJID="eprint_46894" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-06-09T22:21:45Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Tarumanagara</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_46894_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PENGARUH PEMANFAATAN MEDIA SOSIAL DAN MODAL USAHA TERHADAP KEBERLANJUTAN USAHA PADA UMKM KULINER DI JAKARTA.</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Alfandy</mods:namePart><mods:namePart type="family">Alfandy</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Abstrak: Tujuan  penelitian  ini adalah  untuk  mengetahui  dan  menganalisis pengaruh pemanfaatan media sosial dan modal usaha terhadap keberlanjutan usaha UMKM kuliner di Jakarta. Metode penentuan sampel menggunakan metode  non probability sampling dengan jenis purposive sampling. Metode pengumpulan data dengan menggunakan kuesioner yang di bagikan kepada 70 responden. Analsisi data menggunakan analisis SEM PLS. Hasil analisis menyimpulkan bahwa terdapat pengaruh positif pemanfaatan media sosial dan modal usaha terhadap keberlanjutan usaha UMKM kuliner di Jakarta.&#13;
&#13;
Abstract: The aim of this research is to determine and analyze the influence of the use of social media and business capital on the sustainability of culinary MSME businesses in Jakarta. The sample determination method uses a non- probability sampling method with purposive sampling type. The data collection method used a questionnaire which was distributed to 70 respondents. Data analysis used SEM PLS analysis. The results of the analysis conclude that there is a positive influence of the use of social media and business capital on the sustainability of culinary MSME businesses in Jakarta</mods:abstract><mods:classification authority="lcc">Skripsi/Tugas Akhir</mods:classification><mods:classification authority="lcc">Fakultas Ekonomi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2024</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Tarumanagara;Fakultas Ekonomi</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_46894"><mets:rightsMD ID="rights_eprint_46894_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by its own author:</strong>
In self-archiving this collection of files and associated bibliographic
metadata, I grant Repository Universitas Tarumanagara the right to store
them and to make them permanently available publicly for free on-line.
I declare that this material is my own intellectual property and I
understand that Repository Universitas Tarumanagara does not assume any
responsibility if there is any breach of copyright in distributing these
files or metadata. (All authors are urged to prominently assert their
copyright on the title page of their work.)</p>

<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by someone other than its
author:</strong> I hereby declare that the collection of files and
associated bibliographic metadata that I am archiving at
Repository Universitas Tarumanagara is in the public domain. If this is
not the case, I accept full responsibility for any breach of copyright
that distributing these files or metadata may entail.</p>

<p xmlns="http://www.w3.org/1999/xhtml">Clicking on the <em>Deposit Item Now</em> button indicates your agreement to these
terms.</p>
    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file ID="eprint_46894_170363_1" SIZE="1496324" OWNERID="https://repository.untar.ac.id/id/eprint/46894/1/Alfandy%20115180498%20JA.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://repository.untar.ac.id/id/eprint/46894/1/Alfandy%20115180498%20JA.pdf"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_46894_mods" ADMID="TMD_eprint_46894"><mets:fptr FILEID="eprint_46894_document_170363_1"></mets:fptr></mets:div></mets:structMap></mets:mets>