%0 Thesis
%9 Masters
%A Chandra, Laura Rebeca
%B Pascasarjana
%D 2025
%F RepositoryUntar:49034
%I Universitas Tarumanagara
%K Keywords: Organizational Learning, Customer Value Anticipation, Innovation, Business Performance, Korean Creative MSMEs
%T Pembelajaran Organisasi dan Antisipasi Nilai Pelanggan terhadap Kinerja Usaha Kreatif Korea: Peran Mediasi dari Inovasi
%U https://repository.untar.ac.id/id/eprint/49034/
%X This study aims to empirically examine the influence of organizational, customer value anticipation, and innovation on business performance among Korean cultural creative-based  MSMEs in Jakarta, Bandung, and Tangerang. The sampling technique used is non-probability sampling and the sample selection technique used is purposive sampling. Data collection used a questionnaire instrument through Google Form with a sample of 216 respondents. The data analysis technique used SEM-PLS (Structural Equation Modeling - Partial Least Squares)  using SmartPLS software ver. 4.1.1.4. The results of this study are 1) Organizational learning has a positive and significant effect on business performance, 2) Customer value anticipation has a positive but not significant effect on business performance, 3) Innovation has a positive but not significant effect on business performance, 4) Organizational learning has a positive and significant effect on innovation, 5) Customer Value Anticipation has a positive and significant effect on innovation, 6) Organizational learning has a positive but not significant effect on business performance through innovation, and 7) Customer value anticipation has a positive but not significant effect on business performance through innovation. This study also shows that the Resource-Based View (RBV) and Knowledge-Based View (KBV) theories are not fully applicable to MSMEs that are oriented towards creativity and popular cultural trends such as Korean-based enterprises.    Keywords: Organizational Learning, Customer Value Anticipation, Innovation, Business Performance, Korean Creative MSMEs
%Z Dosen Pembimbing: Prof. Dr. Sawidji Widoatmodjo, S.E., M.M., M.B.A