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      "keywords": "Keywords: Organizational Learning, Customer Value Anticipation, Innovation, Business Performance, Korean Creative MSMEs",
      "creators": [
        {
          "name": {
            "given": "Laura Rebeca",
            "lineage": null,
            "family": "Chandra",
            "honourific": null
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      "institution": "Universitas Tarumanagara",
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      "department": "Pascasarjana",
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      "note": "Dosen Pembimbing: Prof. Dr. Sawidji Widoatmodjo, S.E., M.M., M.B.A",
      "metadata_visibility": "show",
      "abstract": "This study aims to empirically examine the influence of organizational, customer value anticipation, and innovation on business performance among Korean cultural creative-based\r\nMSMEs in Jakarta, Bandung, and Tangerang. The sampling technique used is non-probability sampling and the sample selection technique used is purposive sampling. Data collection used a questionnaire instrument through Google Form with a sample of 216 respondents. The data analysis technique used SEM-PLS (Structural Equation Modeling - Partial Least Squares)\r\nusing SmartPLS software ver. 4.1.1.4. The results of this study are 1) Organizational learning has a positive and significant effect on business performance, 2) Customer value anticipation has a positive but not significant effect on business performance, 3) Innovation has a positive but not significant effect on business performance, 4) Organizational learning has a positive and significant effect on innovation, 5) Customer Value Anticipation has a positive and significant effect on innovation, 6) Organizational learning has a positive but not significant effect on business performance through innovation, and 7) Customer value anticipation has a positive but not significant effect on business performance through innovation. This study also shows that the Resource-Based View (RBV) and Knowledge-Based View (KBV) theories are not fully applicable to MSMEs that are oriented towards creativity and popular cultural trends such as Korean-based enterprises.\r\n\r\nKeywords: Organizational Learning, Customer Value Anticipation, Innovation, Business Performance, Korean Creative MSMEs",
      "rev_number": 19,
      "subjects": [
        "S2_",
        "psc"
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      "date": 2025,
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      "title": "Pembelajaran Organisasi dan Antisipasi Nilai Pelanggan terhadap Kinerja Usaha Kreatif Korea: Peran Mediasi dari Inovasi",
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