%0 Thesis
%9 Masters
%A Budiman, Felita
%B Pascasarjana
%D 2024
%F RepositoryUntar:49441
%I Universitas Tarumanagara
%K Keywords: Motivation, Self-Efficacy, Social Status, Entrepreneurial Interest, Women, SMEs.
%T Motivasi, Efikasi Diri, dan Status Sosial sebagai Prediktor terhadap Minat Berwirausaha UMKM pada Perempuan di Jakarta
%U https://repository.untar.ac.id/id/eprint/49441/
%X This study aims to analyze the influence of motivation, self-efficacy, and social status on women's entrepreneurial interest in Jakarta. Women's entrepreneurship in Small and Medium Enterprises (SMEs) plays a crucial role in economic growth, especially amid economic uncertainty and high female unemployment rates. This study adopts a quantitative approach using a survey method, distributing questionnaires to 100 female entrepreneurs in Jakarta. The data analysis technique employs multiple linear regression using SPSS version 29. The findings indicate that motivation, self-efficacy, and social status collectively have a positive influence  on entrepreneurial interest. Individually, each independent variabelalso has a significant impact, with motivation being the most dominant factor in shaping entrepreneurial interest.
%Z Dosen Pembimbing: Prof. Dr. Sawidji Widoatmodjo, S.E., M.M., MBA