Repository Universitas TarumanagaraPengaruh service quality terhadap patient satisfaction dan patient loyalty dengan patient satisfaction sebagai variabel mediasi pada pasien rawat jalan di Rumah Sakit Kasih Herlina SorongCrychentia BriaSeranauthorThis study aims to analyze the influence of service quality on patient satisfaction and patient loyalty, with patient satisfaction serving as a mediating variable among outpatients at Kasih Herlina Hospital in Sorong. The research uses a quantitative approach and employs Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. A total of 150 respondents were selected through purposive sampling, and data were collected using a structured questionnaire based on the SERVQUAL model. The results show that service quality has a significant effect on patient satisfaction and patient loyalty. Furthermore, patient satisfaction significantly mediates the relationship between service quality and patient loyalty. These findings emphasize the importance of improving service quality dimensions such as reliability, responsiveness, assurance, empathy, and tangibles to enhance patient experience and build long-term loyalty. The study offers strategic recommendations for hospital management to develop patient-centered service standards, particularly in outpatient servicesTesisPascasarjana2024Universitas Tarumanagara;PascasarjanaThesis

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